Ebook , by Tina Brown
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, by Tina Brown
Ebook , by Tina Brown
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Product details
File Size: 41139 KB
Print Length: 435 pages
Page Numbers Source ISBN: 1250191254
Publisher: Henry Holt and Co. (November 14, 2017)
Publication Date: November 14, 2017
Sold by: Macmillan
Language: English
ASIN: B06XC4WCJT
Text-to-Speech:
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Amazon Best Sellers Rank:
#128,898 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Richard Locke, the first editor of Vanity Fair, was a disaster. He was succeeded by Leo Lerman, a professional snob who dabbled in high culture at Conde Nast. And then, with the young magazine on life support, Si Newhouse annointed Tina Brown, the practically teenaged editor of London’s Tatler, “the magazine that bites the hand that reads you.†And Tina set about saving Vanity Fair.In 1987, Andy Warhol did me the favor of dying on a Sunday morning. By Wednesday, I had written 7,500 freshly reported words for New York Magazine. On Monday, my Warhol piece appeared on the cover of New York. The following week, Tina Brown took me to lunch and showed me a Helmut Newton photograph of Faye Dunaway. “Your first cover,†she said. Would I come to Vanity Fair for $70,000 a year? I was then earning $35,000; my wife, a writer, her two young children and I lived, high above our means, on Central Park West. At that restaurant it was a career effort not to hug Tina.I was a Vanity Fair contributing editor from 1987 to 1993. As a writer who could deliver a late-breaking cover story against a ridiculous deadline, I was the happy recipient of Tina’s attention. Thrilled to share a masthead with the magazine equivalent of the 1927 Yankees, I returned it. I also saw Tina’s few but surprising weaknesses. Like: limited peripheral vision. Literally: she didn’t have much awareness of someone behind her or to the side. And metaphorically: her relentless focus on the magazine and her hellacious workload sometimes blinded her to her writers’ feelings. Once, on a car phone, she killed months of my work. (That gnawed on her; a decade later, she apologized.) And she had the unfortunate tendency, not unique to her, to be disproportionately influenced by the last person she talked to; at VF, office politics was a blood sport. (Someone posted a sign in the office: “On the side we put out a magazine.â€) And she tolerated and maybe enabled an epidemic of Terminal Fabulousness — like, in a morning meeting of a dozen VF heavies in a windowless inner office of a Hollywood soundstage, I was the only one not wearing sunglasses.I offer these criticisms so I don’t come off as a fanboy. The fact is, Tina Brown was a once-in-a-lifetime creative force in a business that generally rewarded dull competence. She set the bar high (“Always do the impossible thing firstâ€), urged writers to have a big life (“Go out, go out, and bring something back, even if it’s only a coldâ€), and took her greatest pleasure in marking copy with a red pencil (“It’ll cut like butter.â€) These days, when New York media folk tell me how hard they work, I just smile. And think, “Not compared to Tina Brown.â€Her diaries are a record of her creativity, decisiveness and pluck. For those who didn’t discover her crisp prose in "The Diana Chronicles," the diaries also reveal that she is a wickedly good writer.This book is not for everyone. If you missed the ‘80s in New York or are thrilled they’re gone, you won’t love sustained coverage of big egos and big money. If the inner workings of a media machine and the name Conde Nast mean nothing to you, take a hard pass. On the other hand, she’s intimate to a degree you won’t expect on the subject of motherhood and her concern for her son, whose Asperger’s syndrome was undiagnosed for years. Her inability to be acknowledged for what she was achieving at VF — for her first four years, she was so scandalously underpaid that Hearst very nearly poached her — will remind you that economic inequity for women extends right to the top.Candid? Interesting? Consider…- Walter Mondale “would make an excellent prime minister of Norway.â€- Betsy Bloomingdale “has the wind-tunnel look of a recent face-lift.â€- New York Times society reporter Charlotte Curtis: “a coiffed asparagus, exuding second-rate intellectualism.â€- Arianna’s husband Michael Huffington: “a tall glass of water with a weak smile.â€- Amanda Burden: “a charming sparrow-faced blonde who clearly longs to be looked after.â€- Swifty Lazar: “tiny and bald and hairy in the wrong places.â€- Mica Ertegun “seems to have made a career out of the enigma of her marriage.â€- Joan Didion and John Gregory Dunne, “who I find are always a struggle.â€She’s at her aspish best on Conde Nast management. Alex Liberman is “like a spider in the center of a web. Spinning and spinning and reeling you in on silken thread.†His wife Tatiana is “a barking dinosaur.†S.I. Newhouse and his brood are “a family of gerbils.â€At the end of this book, she decamps to The New Yorker, which she transforms into a success that David Remnick will build on. Her beloved mother dies and she launches Talk, unwisely seduced by Harvey Weinstein’s promise of equity. Massive spending and an advertising desert after 9/11 doom that magazine. She launches The Daily Beast, another budget-buster, on the Web. And now she’s found a home in the women’s conference zone.Back at Vanity Fair, Graydon Carter, standing on her shoulders, staged a holding action for 25 years, freezing the magazine’s DNA while making a 7-figure salary, plus perks, and building his personal brand as a restaurateur and film producer. With his departure, that ends. Conde Nast told his potential replacements that they’ll have a vastly lower salary and that “they’d like them to reimagine the magazine, its digital properties and its conference business — but that the title’s budget would be shrinking.†The brave new editor, Radhika Jones, comes from the books department of the Times, which has been brutally slashing budgets for years. Translation: Conde Nast is preparing this tired title to be a smaller, less successful brand.Sic transit Gloria? Well, magazines, like all organisms, have a life cycle. Tina Brown? “Unless I’m working, I am agitated,†she writes. Does Act 3 lie ahead (or is it Act 4) for her? Never say never.
First the negative. You have to be VERY interested in the New York media world of the 1980s to truly enjoy this book. And you have to be VERY interested in the day to day detail of what it takes to edit a successful general interest magazine. When Brown took over at Vanity Fair, she was a young (about 30) happily married British media world star. Maybe because she had not yet tasted failure or personal unhappiness, she lacks any larger world view and isn't particularly reflective about the Reagan era. Whatever helps drive up circulation numbers and sell ad space is grist for her mill.The book's strength resides in Brown's smart, witty take on situations and personalities. She mixed with literary lions, celebrities and the social glitterati, and she has entertaining tales to tell. Wide open to experience and sharply observant, with a gift for the telling detail, her writing is a treat to read.
I am a regular reader for over 10 years of the exceptional Vanity Fair magazine. The best place for long stories that are of great interest. But what of before the currently retiring Gaydon Carter? This fills in the story of how Tina Brown, a young Brit, takes this "restart" magazine in the 1980s long from its 1920s glory days and completely remakes it into the success that Gaydon Carter eventually continues.Now, it is repetitive. And if name dropping is offensive to you, DON'T READ!. If continual descriptions of dinners is pretentious, DON'T READ. And I must admit that it is too slow when it leaves the magazine story and moves too much in to dinner parties. But in the end it is a very compelling read of how an underpaid Brit finally gets what is coming and really makes a name for herself in NYC. I enjoyed immensely. But it is a commitment and not without slow, dull parts. But when Warren Beatty calls you for lunch, it's worth reading why. Enjoy.
I bought this rather large volume as I saw it reviewed on TV. Even though I don't know all the various celebrities - apart from Donald Trump (and there's quite a few tasty bits of gossip about him, and his ladies, in there too) I was fascinated with Tina Brown and how she managed to bring the faltering Vanity Fair magazine back to relevance, after having put the Tatler Magazine in England back on the map. She went on to be Editor in Chief also of the New York Times, and went on to establish the Daily Beast, among other things. And was honored in her own country, England by the Queen! Could not put it down.....!
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