Ebook Stop Stealing Sheep & Find Out How Type Works
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Stop Stealing Sheep & Find Out How Type Works
Ebook Stop Stealing Sheep & Find Out How Type Works
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From the Back Cover
Frederic Goudy, American type designer, once said, "Anyone who would letterspace lower case would steal sheep." To most people, this comment only adds to the perception that type inhabits a mysterious world with intricate terminology and elaborate rules; added to this are thouasands of type faces out there that all seem to look alike. Until now, Spiekerman and Ginger shepherd their decades of typograhpic experience into a unique and lively guidebook which shows that type is easy to use, easy to understand, and in the hands of a savvy user, a powerful communications tool. You need no previous knowledge of typography to enjoy Stop Stealing Sheep. It makes no difference what kind of computer you work on, what type of software you use, or what you do for a living, because as the authors show- type, good type -reaches across all boundaries, computer platforms, and professional distinctions.
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Product details
Paperback: 176 pages
Publisher: Adobe Pr (January 7, 1993)
Language: English
ISBN-10: 0672485435
ISBN-13: 978-0672485435
Product Dimensions:
0.5 x 5.8 x 8.5 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
53 customer reviews
Amazon Best Sellers Rank:
#598,879 in Books (See Top 100 in Books)
The first time I saw this book it was in a fellow designer's bookshelf and I thought the title was humorous and very well targeted. Anybody who knows type understand the joke in "anyone who letterspaces blackletter type would steal sheep" and if you haven't heard of the quote nor get the joke then you are probably a type beginner who could use this book.I don't agree with other reviews stating that the book is too basic and so it serves no purpose. Yes, it is basic, but 170+ pages of good basic introductory material. I would recommend it for student graphic designers, artists and multimedia designers who work with type but are not necessarily drawn to it. This book gives you the basics with a lot of examples and a humoristic approach that should keep you entertained long enough for you to grasp the ideas.This is not a reference and it doesn't talk about advanced matters, but it will provide a tremendous wealth of knowledge to anybody new to type specifics. Sure one could get the basics from a 7-page pamphlet, but design is about making sense of the ideas and I can't imagine a beginner understanding all these concepts without the help of an array of examples such as the ones contained in this small book.
I first came in contact with this book way back before Adobe press re-released and updated it. It's a little pricey for its size, but it's always been a great book to have as a designer in order to explain to friends what exactly typography is without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for them and why not every opinion is equal.So, after recommending it to my print manager here in NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money.
SummaryI feel like the book has a strange format, but I was pleasantly surprised - It continuously compares typography to various things such as traffic, rooms in a house, facial expressions, etc. I was expecting a direct (and perhaps more boring) approach to learning more about typography. I expected definitions, examples, and a simple tool for learning how to use type on web pages. Instead, what I got was a much less traditional approach. I feel more inspired and aware of type and how it works in the world as a whole rather than for a specific medium.BackgroundI am a web designer and front-end developer. I love to design and am adept at slicing those designs into html and css. But I needed to dig a bit deeper into the core of design, which I believed, and now know is type. A co-worker recommended this book and despite mixed reviews, I bought it. I expected to have a direct approach to learning type, but instead I felt like I learned type backwards or indirectly somehow.The BookI was disappointed at first as I read through several pages. I was eager to dive in and start learning the technical side of typography, but the book seemed to have other plans for me. Instead, it addresses how type works in various sectors of society: business, travel, shopping, etc. It explains how type has elements that convey emotion and how you can use it. It gives examples of how one might solve old problems simply by using type. The book really provides a foundation for solving problems. By the end of the book, I somehow knew how type worked and as I skim back through I have somehow grasped the concepts more than I thought.The FormatThere are many comments about the layout / format of the book. The small red text on the side of the pages is optional, but quite often where you find some great tips and information. I didn't find it terribly difficult to read - it's small and red but very short. The book is well-designed, showing how designers use grids and adjustments to improve readability. It's short, easy to read, and yet packed full of interesting and useful information.This book certainly wouldn't hurt to own - it's a great resource for going back and getting a quick tip or piece of inspiration: four stars for me.
I'm an engineer, not a designer. I was looking for a general feeling for typecase use, not step-by-step instructions (which I don't think could exist anyway in design), and I thought this book was just right.
good
Witty, informative, and beautifully designed.
great read, funny, and full of insight.
This book is required reading by my professor. It's one of the easiest books to read and understand. Because it is designed by a graphic artist and type developer, I would assume that this book would communicate ideas and information easily (which it does). Created for a European audience, the book has smaller sized text and a column of red footnotes on most, if not all pages. This could distract, annoy or put off many who are not used to smaller sized fonts in a book. Overall, I enjoy looking through this well designed, informative book and would definitely keep it for reference in the future.
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