Free PDF The Social Employee: How Great Companies Make Social Media Work, by Cheryl Burgess Mark Burgess
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The Social Employee: How Great Companies Make Social Media Work, by Cheryl Burgess Mark Burgess
Free PDF The Social Employee: How Great Companies Make Social Media Work, by Cheryl Burgess Mark Burgess
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About the Author
CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com
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Product details
Paperback: 288 pages
Publisher: McGraw-Hill Education; 1 edition (August 21, 2013)
Language: English
ISBN-10: 0071816410
ISBN-13: 978-0071816410
Product Dimensions:
8.3 x 0.6 x 8.9 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
40 customer reviews
Amazon Best Sellers Rank:
#526,507 in Books (See Top 100 in Books)
Gap filled!Maybe social media is "everything." Or maybe it's not. Either way, it's a bunch of baloney unless the nature ("culture") of the inards of the organization is aligned to bring social media alive and keep it energetic and growing. Enter the fully empowered ... Social Employee. This book is a landmark that converts the power of social media from fiction to fact.For me theory and ideas are the icing on the cake. The cake, in books like this, is case studies. And though I buy, big time, the all-important intellectual structure offered here, it's the rich, detailed, compelling cases I love.I used the word "landmark" a couple of sentences ago. There's not an iota of hyperbole. Cheryl and Mark Burgess have taken the power of "social" many steps down the path to impact and excellence. Without this "stuff," social is close to a joke.
Best book on this topic- the gold standard! As a senior exec, whose engaged in or led Social Employee programs for Fortune 50 corporations as well as smaller firms, I can attest that the authors - whose blogs / podcasts /publications- I follow and/or read, offer superb superb expertise and advise. They know the players, the apps, the space; and offer up countless, hands on examples of the ways in which organizations are executing highly successful social programs. Every institution can raise brand equity/awareness, customer sat, and revenues significanty by tapping into their employee (and extended employee e.g. partners) for social "engagement" horsepower; and the authors provide hands on, results-oriented tools and practices that can be immediately applied. Highly recommended!
Embedded in The Social Employee is a distinct prediction: the future employee will operate with dual monitors – one for ‘work’ and one for ‘social.’ How we get to that point though is a windy road.The Burgess’s admit that we are still in the ‘first inning’ of this social revolution – that even though as managers we have come to rely on cold, hard data – we must make do for now with the limited anecdotes and best practices we have. For some, this already ends the conversation. For others, this sobering fact is what makes the book – and a socially-engaged workspace – so damn rewarding.Nevertheless, The Social Employee is a compelling case for today’s corporate leaders to embrace social media in the office and empower their employees. As the Burgess’s retell case study after case study, it becomes abundantly clear that social media interactions between brands and consumers isn’t just a fad – it’s an ongoing conversation that will grow and continue whether or not we take part in it. And while overzealous missteps can be detrimental, avoiding the conversation altogether can be disastrous.Overall, the book provides a holistic social strategy that is both honest and effective. It takes into consideration the limitations and realities of where we are in the evolution of online media and does not promise to be the all-good-all-the-time savior that too many fantasize it will be. However, The Social Employee still promises benefits for the companies that are willing to unchain their employees and enable them to be integrated into the social messaging and, more importantly, listening components of a modern corporation.This book will be enjoyed by both managers already knee deep in social empowerment, providing them with unique perspectives and best practices to progress their efforts, as well as by managers cautious of the dangers of mismanaged social media.
As a sales trainer I am one of the first faces new associates are introduced to. But once they complete their initial training they are off in the field and over the past few years I've found myself thinking, 'how can I remain connected to them'. I'm an advocate for continuous learning; my workshops can only improve if I know what is going on in the field, but webinars were not the only answer for me.The Social Employee helped me to create a roadmap for understanding the importance of staying connected to internal customers and then encouraging and providing them with the how-to's for getting connected to external customer. The analogy of a bag of marble and a ball on page 54 is a great depicting of the impact we can have when we work together and not in silos.In order to manifest social employee engagement someone must be willing to take on the task; if not, your brand will most likely not succeed. If you are looking for a place to start or merely some ideas to implement then I would highly suggest this book.Donna McCurley@kaizen71[...]
Excellent book with some excellent company examples. This book is a great resource for learning about Social Media. The professor has a lot of first hand knowledge of the industry. Highly recommended book.
A must read! Explores the role of the employee in today's business environment in the context of social awareness and media. We are all empowered to build brand value. Presents excellent business case studies of companies.
Excellent read!!! Very clear and to the point. Very informative.
As a Millennial, I have grown up and been part of this Social Media revolution but it's great to see how we can use our experience and expertise as an asset in our career development.
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