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Jumat, 19 Oktober 2018

Get Free Ebook Understanding Scientific Theories of Origins: Cosmology, Geology, and Biology in Christian Perspective (Biologos Books on Science and Christianity), by Robert C. Bishop

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Understanding Scientific Theories of Origins: Cosmology, Geology, and Biology in Christian Perspective (Biologos Books on Science and Christianity), by Robert C. Bishop

Review

"Understanding Scientific Theories of Origins is a groundbreaking book. These engaging, field-tested materials, used over many years by outstanding faculty at a flagship Christian university, are sure to be an important new resource for Christian students. Understanding Scientific Theories of Origins reflects top-notch scholarship sensitively distilled to an accessible level, and it is uniquely comprehensive in its treatment of data from the physical and biological sciences, as well as philosophy, theology, and biblical studies. Understanding Scientific Theories of Origins is going to be on my short list of recommended resources in this important area. Highly recommended!" (Jeff Hardin, Raymond E. Keller Professor and Chair of the Department of Integrative Biology, University of Wisconsin-Madison)"Understanding Scientific Theories of Origins is one of the clearest and most helpful articulations of the discussion on origins. The topics include frameworks for biblical interpretations, descriptions of interpretations by differing Christian traditions, the approaches and types of evidence used across scientific fields, and some of the best contemporary theological work that emphasizes Trinitarian ways of thinking and understanding. This book also draws on the insights of the last several decades of creation care theology. I recommend it for a broad range of audiences both because of its depth of understanding and its accessibility." (Janel Curry, Gordon College)"According to the Bible, God created everything―the cosmos, the solar system, the earth, and life itself. Many Christians wrongly believe that science undermines that belief and so they avoid, or worse, attack science. Understanding Scientific Theories of Origins is a book that looks at the best mainstream science from a Christian perspective to show that such fears are unfounded. This book, born in the classroom, is a perfect textbook for colleges and also for all Christians who are interested in the question of how the Bible and science relate." (Tremper Longman III, Distinguished Scholar and Professor Emeritus of Biblical Studies, Westmont College)"This superbly designed textbook once again shows how foolish it is to think of 'warfare' when considering science in relation to Christian faith. The team of authors includes first-rate scientists and much-respected Bible scholars. Together they explain clearly, patiently, and with accessible language why modern believers have nothing to fear from established scientific research―and why orthodox Christian faith has so much to offer in clarifying what scientists discover. It is a book perfect for the classroom, but also full of insight for general readers as well." (Mark Noll, author of The Scandal of the Evangelical Mind, coeditor of B. B. Warfield: Evolution, Science, and Scripture)"At a time when the world faces major existential questions including the impact of humans on the environment and the shape of the humanity's future (with the ability to profoundly alter ourselves through various forms of enhancement and gene editing), there is a profound need for faithful, cogent, and sensitive discussions of the relationship between scientific methods, discovery and advancement, and Christian theology. The issues touch on all the academic disciplines in the modern university. Hence, these discussions should begin as a foundation of pedagogical commitments, and to succeed well, ought to be truly interdisciplinary. This is no easy brief to meet and so it is rarely found leaving a yawning gap. This book fills that significant void offering us the benefit of the authors'―who represent an important range of disciplines―years of classroom, scholarly, and public engagement experience. It justly deserves to become a standard work in college courses seeking to integrate deep reflection on science and Christianity. We will all be the better for it." (Stanley P. Rosenberg, executive director, Scholarship & Christianity in Oxford, Wycliffe Hall and the faculty of theology and religion, University of Oxford)

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About the Author

Robert C. Bishop (PhD, University of Texas) is associate professor of physics and philosophy and the John and Madeleine McIntyre Endowed Professor of Philosophy and History of Science at Wheaton College. His research interests include the physical and social sciences, particularly the implications of science and its assumptions for theories of mind, free will and consciousness. Bishop is the author of The Philosophy of the Social Science and co-editor of Between Chance and Choice: Interdisciplinary Perspectives on Determinism. Widely published in scientific and religious journals, Bishop is a member of the American Physical Society, the American Association for the Advancement of Science, the American Scientific Affiliation and the Philosophy of Science Association. He is also the area editor for philosophy of science at the Internet Encyclopedia of Philosophy.

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Product details

Series: Biologos Books on Science and Christianity

Hardcover: 688 pages

Publisher: IVP Academic (December 4, 2018)

Language: English

ISBN-10: 0830852913

ISBN-13: 978-0830852918

Product Dimensions:

7.2 x 1.8 x 10.2 inches

Shipping Weight: 3.4 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#287,458 in Books (See Top 100 in Books)

This book will make an excellent college textbook on the subject of science and Christianity. It covers a lot of material and flows well, starting with biblical interpretation, then up-to-date material on the origins of the universe, the earth, life, species, and humans. Each section concludes with a chapter on biblical and theological perspectives.The authors clearly favor non-concordist (“parallels between biblical texts and scientific statements are not required and there are no expectations of biblical texts having scientific implications”) over concordist (“presupposing that biblical texts have scientific import”) of Scripture.Throughout the book, the authors refer to a doctrine of functional integrity of creation, by which they mean that “creation can accomplish what the Father intends it to accomplish in the Son through the Spirit.” They discuss the material means by which God’s intentional creative process occurs.One of the more interesting aspects of the book is that the authors clearly describe what science knows and doesn’t yet know, particularly in the chapters on the origin of life, where open questions are brought up and discussed.My only issue with the book is that it contains more than I needed to know about the scientific details and less than I wanted to know about some of the theological issues that result from accepting the science, such as the fall and original sin.

I love this book. It is essentially a textbook, but the authors treat such a broad range of subjects with such thorough scientific analysis and yet such reverent and logical theology that the length can be forgiven. I think every Christian should read this book, but it will especially give hope to Christians who have struggled to reconcile faith with scientific facts. The authors did a wonderful job. As an added bonus, the book is simply beautiful.

Whether you are a proponent of Evolutionary Creationism or one who thinks it is a horribly conceived idea, you'll probably want to engage with this book. Wheaton College professors have been teaching a course for years covering the Biblical, Theological and Scientific aspects of Origins. Now they have produced a textbook. And here is my first caveat: It reads like a textbook! This is not a book that will keep most of you up at night, but it is a book that deals with conventional science as it relates to the origins of the universe, the earth, and life, especially human life and how to relate that to the Bible. If you have read John Walton's Lost World series, you'll kind of know where they are going theologically.If you homeschool (like my family) you'll want to pick this book up just so you and your kids are exposed to the best science available when it comes to Origins. And even if you disagree with it theologically, I would still strongly urge you to read it and acknowledge to yourself and your kids that there are Christians who deeply love God and His Word who disagree with you.

This is a fantastic resource that is a must-read for anyone who wants to explore the intersection of human origins and Christian theology in an intelligent manor. In this book you will get a world-class presentation of the current science on human origins. The text would be worth the price simply for access to excellent scientific scholarship in a single volume. In addition, and what makes the book truly unique, is the attention that's paid to the theological question of human origins. John Walton offers an account of how to read the creation account(s) in a manner that takes their Ancient Near East context into account. In the end, the book shows one way in which contemporary science and biblical interpretation can be mutually-edifying conversation partners rather than jilted lovers with an axe to grind.

For decades, a group of professors at Wheaton College has taught a class on Theories of Orgins of the universe from a Christian perspective. In doing so, they have not advocated for an understanding of a young earth. Using multiple scientific and academic disciplines, they have shown how it is possible to have a number of view of orgins based on Scripture, including one that integrates the findings of science that lean toward evolution with an honest interpretation of Scripture, especially Genesis 1-3.This book is a result of the up-to-date results of their work together, designed as a text that other professors in other schools can use to replicate the experience that these professors have had in their class. Published in partnership with Biologos, an organization that seeks to integrate scientific perspectives with Biblical truth, this is sure to be used in Christian schools and maybe some secular institutions as well across the country.What a great addition to the study of orgins. I need to give it a more thorough reading. As for now, it has a place on my shelf both as a resource and a conversation piece.

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Sabtu, 13 Oktober 2018

Free Ebook Magi: The Labyrinth of Magic, Vol. 35, by Shinobu Ohtaka

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Product details

Series: Magi (Book 35)

Paperback: 200 pages

Publisher: VIZ Media LLC (April 9, 2019)

Language: English

ISBN-10: 1974700720

ISBN-13: 978-1974700721

Product Dimensions:

5 x 0.7 x 7.5 inches

Shipping Weight: 7.4 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#153,525 in Books (See Top 100 in Books)

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Jumat, 05 Oktober 2018

Download PDF The Five Life Stages of Nonprofit Organizations: Where You Are, Where You're Going, and What to Expect When You Get There, by Judith Sharken Simon

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The Five Life Stages of Nonprofit Organizations: Where You Are, Where You're Going, and What to Expect When You Get There, by Judith Sharken Simon

Review

"A helpful guidebook for nonprofit organizations at any stage of organizational development." -- Paul Connolly, Vice President, TCC Group, New York, NY"A must read for all nonprofit consultants and management service organization personnel." -- Bill Belcher, Consultant, 501(c) Consulting, Sparks, NV"A valuable tool in helping nonprofits stay healthy and keep pace with change." -- Anita Sanborn, Vice President, Chapter Services, Alzheimer's Association, Chicago, IL"Enable boards and staff to collaboratively assess their situation, learn from organizations with similar challenges, and design appropriate action plans." -- Lynda Lieberman Baker, President, Meeting Solutions, Inc., Austin, TX"Very well written—clear and understandable. Author Judy Sharken Simon did a fine job with a difficult and challenging topic. Congratulations!" -- Holly Korda, Principal, Health Systems Research Associates, Chevy Chase, MD

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From the Publisher

FIND OUT WHAT'S NORMAL FOR YOUR NONPROFIT The life stage model is a powerful tool for understanding—objectively—your organization's current status and preparing to move it ahead to the future. In this guide, organization development consultant Judith Sharken Simon, MA, helps you understand where your organization is in its life. You'll learn about the very real challenges and problems facing your nonprofit at any given stage. Directors, board members, managers, and consultants can use this guide to: * Put problems in context. You’ll learn which problems are typical for your stage of development, and which ones point to potential dangers.* Effectively manage transitions from one stage to the next. You'll know where you're headed, so you can bring the organization into its next stage of growth.* Keep the organization on track, working at its best in any given stage. * Watch for the warning signs of decline or dissolution. The Five Life Stages of Nonprofit Organizations includes The Wilder Nonprofit Life Stage Assessment (also sold separately). The Assessment allows you to plot and understand your organization's "home stage" and gauge your progress in seven areas of organization development—governance, staff leadership, finance, administrative systems, staffing, products and services, and marketing. You'll find out how to capitalize on your organization's strengths and shore up its weaknesses. This unique guide also includes: * Detailed descriptions of the five life stages, with examples of organizations at each stage.* A case study showing how an organization typically moves through the stages.* Opportunities and obstacles you're likely to run into.* The critical events in each stage and why they're necessary for progress.* Advice on what to focus on to move successfully to the next stage.* Tips for handling governance, staff leadership, finance, administrative systems, staffing, products and services, and marketing.* Guidance for consultants who use the Life Stage Assessment. * Extensive bibliography and helpful resources. Use The Five Life Stages of Nonprofit Organizations to help you avoid unnecessary struggles and to act on opportunities to boost your organization's development.

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Product details

Paperback: 102 pages

Publisher: Fieldstone Alliance (May 15, 2001)

Language: English

ISBN-10: 9780940069220

ISBN-13: 978-0940069220

ASIN: 0940069229

Product Dimensions:

8.5 x 0.6 x 10.9 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#172,806 in Books (See Top 100 in Books)

You can find the same info on a google search without paying for it.

Got this book for a class. It was good, great price and worth keeping for future reference.

Helpful but underwhelming.

Just what needed for the right price.

could not expect more from a book

A very helpful synopsis of the life of a nonprofit. Those looking to start one should buy this as a viable blueprint. The stages make a lot of sense and the details that support it are really good. There is some nice discussion about options when a nonprofit is in trouble and has to review and maybe renew its focus. Merging is a good option.Some good information is provided on staffing as well. At the beginning the budgets are very shoesting so its hard to expect many if any to draw a salary. But if people believe in a cause, a good nonprofit will survive.A very good book to start with.

As an executive director of a 7-year old nonprofit undergoing growth and the challenges inherent therein, this book has been an outstanding resource. It carefully, succinctly, and reassuringly reviews both the challenges and opportunities of the various life stages of a nonprofit. This book is a "must read" for all executive staff and Board members of small to medium size nonprofit organizations.

An excellent, accessible book that I frequently recommend to clients. Love the summary tables/charts. I liked it so much that I got the eBook version even though I have the paperback.

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Selasa, 02 Oktober 2018

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Simultaneous Device Usage: Unlimited

Publication Date: January 15, 2018

Sold by: Amazon Digital Services LLC

Language: English

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#795,429 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Sabtu, 29 September 2018

Ebook All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)

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All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)

All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)


All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)


Ebook All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)

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All Our Trials: Prisons, Policing, and the Feminist Fight to End Violence (Women, Gender, and Sexuality in American History)

Review

"All Our Trials offers us a robust history of late twentieth-century radical feminist antiviolence organizing. Thuma reminds us that the activism of the present is built upon an important legacy of work that traversed movements and prison walls. If we are to build an abolitionist feminist future, we would be wise to pay attention to the antiracist queer feminist politics of these activists. We owe a debt of gratitude to them for paving the way, and to Thuma for chronicling their struggles."--Angela Y. Davis, University of California, Santa Cruz "All Our Trials is a tour de force. It stands among the best books on the history of modern feminist politics and represents one of the most elucidating histories of the US carceral state produced to date. Emily Thuma centers criminalized women’s ideas and organizing, providing graceful historical analysis that will undoubtedly influence current conversations about imprisonment, gender, and sexual violence. This history opens a fiercely urgent path toward an anticarceral feminist future."--Sarah Haley, author of No Mercy Here: Gender, Punishment, and the Making of Jim Crow Modernity  "With deep compassion, Thuma offers one of the most compelling historical analyses of how feminist activism of Black, queer, and criminalized women has worked to resist the long and dangerous reach of the carceral state. All Our Trials is an important text in the growing fields of critical prison studies and anti-carceral feminism and a critical addition to activist reading lists."--Beth Richie, author of Arrested Violence: Black Women, Violence, and America's Prison Nation"All Our Trials transforms our understanding of both the history of feminism and of the carceral state. In her deeply compelling account, Thuma documents the work of activists who centered the lives of the most marginalized in their social justice imaginary and their political agenda, producing an anticarceral feminist politics and an expansive analysis of the interconnections between interpersonal and state violence. A crucial and timely read as we wrestle with gender, race, and violence today."--Regina Kunzel, author of Criminal Intimacy: Prison and the Uneven History of Modern American Sexuality  

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About the Author

Emily L. Thuma is an assistant professor of gender and sexuality studies at the University of California, Irvine.

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Product details

Series: Women, Gender, and Sexuality in American History

Hardcover: 246 pages

Publisher: University of Illinois Press; 1st edition (March 2, 2019)

Language: English

ISBN-10: 0252042336

ISBN-13: 978-0252042331

Product Dimensions:

6.2 x 1 x 9.2 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#1,311,894 in Books (See Top 100 in Books)

All our Trials explores the intersection between race, gender, sexual orientation and the American "justice" system. Although racialized people made inroads during the Civil Rights Movement of the '60s, systematic changes didn't begin until much later. Racialized people continued to remain active. This book is extremely detailed, citing prominent voices, movements and publications of the time. Women were being thrown into jail for acts of self-defense, for protecting their families and even for looking at someone the wrong way. Thanks to the efforts of these valiant women (and men), we have a more intersectional feminist movement that helped decriminalize homosexuality and other queer identities and helped ensure imprisoned racialized people have basic human rights. I'm rating the book 4/5 stars because although it's very good, it covers a LOT of ground and is pretty dry. Still worth the read if you want to learn more.Trigger warnings: domestic violence, police brutality, sexual assault

I'd like to thank Netgalley and the University of Illinois Press for giving me an ARC of All Our Trials.For starters, there are some trigger warnings in this book, including, but not limited to: sexual assault, and brutality (domestic and police). All Our Trials is essentially a history of modern feminist anti-violence and anticarceral movements within the United States. This book covers a lot of ground, but it is incredibly important material. Emily Thuma details the incredible importance of intersectional feminism and through this book shows the triumphs that women can accomplish when we choose to stand together fighting for and with those whom colonial systems have tried to strip voices from. I would encourage anyone to read this book.

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Sabtu, 01 September 2018

Free Ebook The pro game: The world of professional basketball, by Bob Ryan

Free Ebook The pro game: The world of professional basketball, by Bob Ryan

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The pro game: The world of professional basketball, by Bob Ryan

The pro game: The world of professional basketball, by Bob Ryan


The pro game: The world of professional basketball, by Bob Ryan


Free Ebook The pro game: The world of professional basketball, by Bob Ryan

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The pro game: The world of professional basketball, by Bob Ryan

Book traces the dynasties, their creators and starts, on and off the court.

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Product details

Hardcover: 256 pages

Publisher: McGraw-Hill; Probable 1st Edition edition (1975)

Language: English

ISBN-10: 9780070543577

ISBN-13: 978-0070543577

ASIN: 0070543577

Package Dimensions:

11.1 x 8.8 x 0.9 inches

Shipping Weight: 2.6 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#2,039,060 in Books (See Top 100 in Books)

I absolutely love this very 70's book, about 70's pro basketball. It was during the era when ABA competed with the NBA and it was a great time. The games were great, the players were exciting, and the fashions were 70's.I first read this book, believe it or not, in 1991 and not in 1975 when this came out. I was not born yet at that time. Anyway, this was my first exposure to the ABA world. My knowledge of the ABA was limited to their star players and the teams that merged with the NBA.This is a definite time capsule of that era. Classic logos, jerseys, courts, and clothes abound. This is serious retro stuff here folks. I wish I was around in the 70's to be in this atmosphere.

Great coffee table book!

I'm buying the book. I'm 62. I saw ABA games on Saturday afternoons in the early 70's on CBS. Most unbelievable, dynamic basketball I've ever seen. Haven't seen since and won't.I saw the foul line dunk by Julius Erving in the ABA/NBA All Star game. Oscar Robertson and Elgin Baylor was under the basket in the lane when Dr.J was at the height of his leap and they said they saw the bottoms of Erving's shoes in the air. Dr. J was from another planet.

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Selasa, 21 Agustus 2018

Ebook Free Designing for Behavior Change: Applying Psychology and Behavioral Economics

Ebook Free Designing for Behavior Change: Applying Psychology and Behavioral Economics

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Designing for Behavior Change: Applying Psychology and Behavioral Economics


Designing for Behavior Change: Applying Psychology and Behavioral Economics


Ebook Free Designing for Behavior Change: Applying Psychology and Behavioral Economics

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Book Description

Applying Psychology and Behavioral Economics

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About the Author

Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.

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Product details

Paperback: 394 pages

Publisher: O'Reilly Media; 1 edition (November 25, 2013)

Language: English

ISBN-10: 9781449367626

ISBN-13: 978-1449367626

ASIN: 1449367623

Product Dimensions:

7 x 0.7 x 9.2 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#386,149 in Books (See Top 100 in Books)

When I first saw the title 'designing for behavioral change' I was too skeptical to buy. A few days later it came back to mind and I decide to take a chance since it's the only book I've seen on behavioral based product design. And I'm really glad I did. Here's why.1). It gives a thorough review of the literature on behavioral economics and other close social sciences that give you the why behind Stephen's process. The process he uses is arduous, but one I think is realistic given the subject.2) You read about Stephens actual projects throughout which makes it feel more real and attainable.3) The chapters have great summaries at then end so you can get to the main themes easily later on.In all, a great book if you're into this science,

Stephen Wendel has done a great job of outlining some very practical steps toward designing digital products for behaviour change. Wendel give particular attention to distinguishing between lean (or agile) versus traditional development environments. My biggest critique was that this book felt overly wordy and was much more difficult to read than many other books that I have read on the same topic. Wendel seemed to get bogged down in too much information about certain topics at times which left me wondering if I could skip the rest of a section or if there would be some added value in the remainder of the book. If I were to read it again I would start with the final chapter (it is a very good summary of the contents of the book) and then go back to the sections that may be of particular interest. I am looking forward to putting these principles into practice on my next project.

A great book for those looking to leverage technology to help drive behaviour change. My personal context is that of mobile applications and devices, and the book lends itself well to this area. Beyond the basic explanations in psychology and technology, this book goes into a lot of detail on how to design and run tests to verify your results. This fills a good half of the book and isn't something I was expecting, however it is valuable knowledge and applies good scientific reasoning to what you're trying to achieve.

Great practical book on human centered design makes behaviour change programs within reach of all

A waste of money. Full of chitchat (not even funny ones) and not informative at all - you have a feeling that the author wrote some chapters just to expand the volume of the book. The author mentioned that he does not have a design background - then why do you cover implementations (not only design implementation, but even coding) in the last 3 parts?! If you would like to learn more about UX mapping, there's a bunch of better options out there. If you are interested in behavior economy, read more serious literature like Thinking Fast and Slow or Nudge (as this book covers SO LITTLE of them). If you are looking for solid pattern suggestions in UX/UI design, DON'T BUY THIS BOOK. You have better options like Don't Make Me Think or The Design of Everyday Things.

When you think of the title: Designing for Behavior Change: Applying Psychology and Behavioral Economics, what comes to your mind? Is it any of these things:How to find testers for your product.How to do A/B tests.Personas.Being a `lean' organization.Agile practices.None of these came to my mind -- which is why I was surprised to find them in this book.The short of it is this: this book has some great pearls in it, but there's a ton of noise you have to sift through. The issue comes from the author spending a lot of time on product management techniques, as mentioned above, which are orthogonal to the thesis.The title for this book should have been:Everything you need to know about building a product for self improvement.In that case, the parts of the book which are decidedly about product management, could be forgiven.The author also spends a lot of time either reexplaining things or taking a long time to make a point. It made me feel that the author was stretching material to hit a certain word count.For those who are like me and are interesting in the topic of, Designing For Behavioral Change, I suggest getting the book but only read the first 2 chapters and last 2 chapters. Skip all the stuff in the middle.

Not what I expected

Want to watch less TV? Put the batteries of your remote in the garage.Want to lose some weight? Put the junk food on the top shelf in the basement.When we tweak the environment to make bad habits difficult to engage in, our behavior changes.This works with encouraging good habits, too.Want people to do more recycling? Make the recycling bins extra large.Want your employees to eat more healthily? Make the salad bar the first thing they see in the canteen.“Designing for Behavior Change” looks at the various ways in which the design of (digital) products or services can change behavior DIRECTLY.Which is exactly the opposite of what advertising has been doing for the last 100 years.Whether we have yelled at people or tried a more creative approach, our industry has always assumed that attitudinal change precedes behavioral change.For people to change their behavior, we first have to change their attitudes.Wrong, says Stephen Wendel: Effective behavioral change is not the product of persuasion, but of strategic interface design. What’s more, after adopting a new behavior thanks to a clever design change (= do more recycling because of bigger recycling bins), people will actually change their attitudes, too (= consider themselves environmentalists).Want to be a truly effective communicator?Let the actions influence the beliefs.Let the attitudes revolve around the behavior.Wendel’s book could mark the start of a Copernican Revolution in advertising.Buy it, and you won’t miss it.

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